Freestyle Music, the UK distributor for the Italian brand Eko Guitars, has set out its agenda for Eko launching the “2014 concept”
“Eko was my first guitar”: Eko has been known as a first guitar. Now, Eko wants to keep the same approach on the market by extending the program to include many new interesting solutions for musicians at every level.
Mission: to build exciting instruments to let people enjoy doing music. Eko wants people to be inspired by the new vision, intrigued by the new guitars, pleased when touching the instruments and finally amazed when listening to the sound.
Italian style and design: Eko want musicians to get a taste of the Italian style when choosing an instrument from their catalogue, while also appreciating the expertise and skills, in building guitars for more than 50 years, along with a deep knowledge of making musical instruments for musicians. In-house custom designed headstocks and bridges, Eko branded machine heads and preamps. A different rosette along with an individual “tribal” logo design at the 12th fret to define even more the personality of each acoustic series. Smooth edges on the binding with various neck sizes and widths for different styles of music. These are a few of the features present on the new Eko 2014 acoustics.
Details to make the difference: fundamental details like wood selection or just fine details like the size of position markers; Eko has investigated what musicians are demanding in every sector of the market, by focusing on every detail, to create additional value for musicians.
Eko market: Eko continues to focus on the entry level sector, while expanding the line horizontally and vertically, to include new exciting options for students and professionals looking for the instrument to explore their passion for music in every direction.