Will play a solo acoustic set on Sunday 14 September 2014 in association with Patrick James Eggle Guitars
Lewis Watson is just one representative of a growing number of singer-songwriters finding fame and record deals after uploading original tunes and a few covers to YouTube. The 21-year-old, from Oxford, first established himself by going the independent digital route, working to build his audience online and firming up his position as the shining star of the YouTube singer-songwriter era. Lewis is set to play an exclusive solo acoustic set at the London Acoustic Guitar Show on main stage on Sunday 14 September 2014, in association with Patrick James Eggle Guitars.
He’s escaped cyberspace now, and it’s a new morning for the trendy guitar-toting troubadour; he’s signed to Warner Bros. Records and he couldn’t be happier. Since uploading videos to YouTube in 2009 having taught himself how to play the guitar, Lewis has had five chart-dominating EPs on iTunes (a couple hit the top spot), making it hardly surprising that his latest single ‘Stay’ is all over the radio.
To transition from playing covers in your bedroom, to being played on daytime radio used to take a while. Well, a lot longer than a year or so, anyway… In a short space of time, Lewis has captivated an assured international following with his combination of pop-fueled guitar licks and folky memoirs; not mention his tousled hair and skinny jeans – that, along with his poetic way with words and pangs of young love, explains why thousands of that following happen to be infatuated young women.
That’s where the boy-next-door charm ends, though; it has been lost for sight of the new generation of troubadour. Watson crafts powerful melodies with an introspective longing, making his songs hanker for the big-time limelight. His debut album The Morning is out now, via Warner Bros. Records.
‘I’ve been signed for two years or so now, so we’ve been recording the album since I first got signed, really. I always wanted to do the EPs and, fortunately, the label has been behind me with that as well. I guess from a label point of view, if you sign somebody and they want to put out five EPs, it’s a bit like: “Oh, hang on, that’s going to take two years, or whatever…” but they’ve been behind me for that. I always wanted the EPs to be low-fi versions, and monitor mixes, I never wanted someone to listen to the third EP and say: “Yeah, that’s him, I get it,” because that is not me at all. I knew I’d be developing over those two years and now I look back in hindsight and notice things I’d have done differently. How we’ve done the album has given me the luxury of hindsight. I know how important your first record is – I’m never going to have a first record again and I wanted it to be the best music that I can make at the moment.’
Lewis plays the main stage on Sunday 14 September, in association with Patrick James Eggle Guitars. He joins Nile Rodgers, James Dean Bradfield, Gabrielle Aplin, Squeeze, and a host of others performing over the weekend. Tickets are available now from lags.blazefuture.wpengine.com